Writing
I build design teams and digital products users love—and businesses need.
Design Director with 15 years leading cross-functional teams at Wayfair, TripAdvisor, and Jobcase, now completing my MBA (2027). I turn ambiguous problems into validated products—and build the design cultures that sustain them.
Building design teams
Teams that own their work and ship with confidence
I build and grow design teams that own their work—giving designers the clarity, trust and room to make confident product decisions.
My job is to set direction, clear the blockers and raise the bar. I bring research, data and AI-driven workflows into how teams work, so they move fast, validate ideas with real users and connect great design to business outcomes.
My MBA in Digital Transformation and Innovation at Goethe University (expected 2027) has sharpened how I lead change: setting OKRs with product and engineering, running agile teams, and telling the story that gets a roadmap funded.
work
Work that moved users and the business
Design leadership in the AI era
I lead teams that build with AI—and design for it
From AI products to AI-powered workflows, I help teams move from idea to evidence faster without losing the human side of the experience.
Case study · Designing AI products
Voice-Enabled AI Coach for Jobcase
A hands-free, voice-first coach that fits into busy lives, so members get help while they multitask.
Read the case study →
Story · Leading with AI workflows
Designing at Speed: How We Built Jobcase.ai in Days
With a board and investor deadline days away, I led my team through Midjourney and ChatGPT workflows to build a brand system in days instead of weeks.
Read the story →
testimonials
What it's like to build with me, from the leaders I partnered with
“Between the quality of your work, the culture you helped me build, and the fact that your team loved you, I couldn’t ask for a better partner.”
Brett Malone
VP of Product, Jobcase
“Justin’s collaborative and user-centric approach was pivotal in the rebrand of Jobcase. His ability to integrate user feedback ensured an intuitive, accessible, and engaging experience.”
David Krauter
General Manager, Smarter Travel Media
“I had the pleasure of working with Justin, a communicative and collaborative manager whose congeniality and inspiring leadership transform ideas into reality.”
Ch’ien Chan
Creative Director, Wayfair
Let's build something together
Hiring a design leader or growing a team? I'd love to hear what you're working on.
The agents prepare, I decide: how I run Locèlle with seven AI agents
A scout, an envoy, an archivist, a scribe, a porter, a herald and an almanac, all reading one shared record. Here is how the system works, and what I kept for myself.
