Marketing the Jobcase app

What's Jobcase?

Jobcase is a mission-driven company that recently embraced AI, thanks to ChatGPT. Its core mission is to support underserved workers in finding jobs and advancing their careers. Jobcase believes in the power of having a mentor-like coach, a strong network, and an impressive profile to succeed. Additionally, it offers employers a marketplace with tools to attract quality candidates.

The people we are trying to attract

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Wireframe Sketch for App Store Marketing Page

This wireframe sketch presents my design for an app store marketing page to promote a career development and job search app. It features five sections: AI Coach, Profile, Jobs, Community, and Network, each showcasing unique features like personalized job recommendations, AI-assisted profile building, and community advice. The design follows App Store guidelines for screens, animations, and text limits. Annotations highlight the narrative and the app's unique value. This wireframe serves as a blueprint for an engaging and effective app store presence.

AppStore Creative Showcase:

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Strategic Marketing Banner Placements Across the Site

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Triggers

Here are examples of using triggers and flows to resonate with our members. By integrating timely ad pop-ups that align with the user's last action, I demonstrate how to capture interest and improve app downloads effectively. For instance, when a user posts in the community, we will trigger a message to download the app to receive relevant notifications. This approach leverages behavioral triggers to deliver personalized, contextually appropriate ads, making them feel like a natural extension of the user's experience rather than an interruption. This not only boosts app downloads but also enhances user satisfaction and retention by providing value at precisely the right moment.

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